One of the key factors in brand building & growing a business is driving traffic to the website. The very first step of the sales process in any online business is – how to drive traffic to the website?
Despite all methods for boosting sales, online banner advertising continues to be an essential part of driving traffic to the website.
So, if you are looking for banner advertising in New Orleans, get in touch with us!
Online banner ads are just like their name- digital advertising just like a traditional banner consists of a company name, logo, & call to action.
When designed well with creativity & innovation, display ads directly impacts the business & creates magic. However, on another side, if designed badly, it is considered spam, & thus ignored by the audience impacts adversely on the brand.
As per a report by eMarketer, “Worldwide spending on digital ads is expected to reach over $375 billion by 2021.”
Tips To Increase Your Traffic With Banner Advertising
Now let’s have a look at the main requisite components of the banner ads:
Size
Though the online banner ads differ as per the websites, still we have tried to mention some of the most popular sizes for display ads:
Leaderboard- 300*600 px
Medium Rectangle- 300*250 px
Large Rectangle- 336*280 px
Leaderboard- 728*90px
While designing a display ad, always remember that the large banners (336*280 px) & Leaderboard (728*90 px) gets more clicks than any other standard banners.
Positioning
A marketer who wants to increase the CTR (click-through rate) of his/her ads, needs to be careful about the position of his/her display ads.
Well, the positioning of the banner ad matters a lot. For instance- a high traffic website or blog allures the audience but if the position of your ad is at the bottom of any high traffic blog or website, you must reconsider your choice.
Therefore, your first choice for the placement of your banner ads should be either at the top of the blog or in between the content.
Louder & Clear Message
The message in your banner ads needs to be targeted that will wow the audience & they’ll immediately check out your products & services without wasting time.
Therefore, make sure that your ad has a crisp & clear message about your products.
Text Size & Length
Most advertising websites have a text limit, so you need to be specific in passing the message to the audience. A banner ad having less text performs far better than a banner ad having too much text.
Design
While surfing on the internet, netizens come in contact with many ads but most of the ads are ignored by them due to their design. Thus, use the right colours, texts, frames, etc whenever you are designing the ads. With this, you will get more clicks on your ads & people will come to your website to check the products & services that you’re offering them.
Summering It Up
If you are planning to make a banner ad for your brand, don’t forget to follow these steps so that you target the right audience & drive more & more traffic to the website. Ultimately, it will help you to increase the ROI.
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