In the advertising world, we see effective & creative banner ads every day that grab the attention of the customers. Banner ads are one of the most wide-reaching & cost-effective ways of advertising that reach a large audience. It is also one of the highly competitive areas in the digital space.
Almost every business owner involved in the digital marketing of their business are looking to advertise with banner ads. Therefore, the competition is quite high in this area. And, almost everyone is looking for innovative & creative ways of banner advertising. We are here with a few tips that make creative & effective banner ads:
Hierarchy needs to be maintained
Banner ads are having 3 parts: the company logo, the call-to-action, the value proposition.
Maintaining the proper hierarchy between them is a must for brand awareness & to increase the website’s traffic. It plays a vital role to achieve your target & helps your business to be successful.
Make It Simple
Don’t make your ad too complicated by adding too much text & visuals in it. Buyers look for the banner ads for a second & in this time only you need to grab their attention. Therefore, make everything visible & clear so that the buyer does not need to get confused with the ad complexity.
Simplicity always attracts more. Thus, make it simple, sober & visible.
Readable Text
Avoid using unreadable & small-sized fonts. Always try to use heavy, bold fonts of large size that will be easily readable by the buyers & grab the customer’s attention. Even if you are advertising your elegant jewellery pieces, don’t fall for cursive & thin fonts.
Clickable Buttons
Depending on your goals & types of banner ads you are using, appropriate & clickable buttons increase the CTR (Click-through-rate) of your business. A “Click Here” button increases the sense of urgency & it will direct the customer to the home page of your website or to any page which you wish to target.
Use Of Animations
Usually, an animated image is much more attractive than a simple image because a moving image draws attention quickly in comparison to any static image. So, use animated images to increase the clicks on your ad.
Conclusion
The main hurdle of designing any ad is to combine creativity and marketing messages in an appropriate form. Despite having similar goods, ads can generate as much variety as between success and failure for any type of business. We wish you will get the above tips to be useful & beneficial for creating effective design ideas.
Big Easy Magazine 